Strategic Brand Management

Aug 22, 2018

Objectives

This course designed for strategic marketers, product and brand managers or anyone responsible for maintaining and growing company brand value. The training gives an in-depth look into management and measurement in branding; brand equity, positioning, elements, architecture and audience segmentation. By the end of the course, Participants would have learnt how to leverage and extend their brands, co-create with social media and develop a measurable growth plan for their brand.

For Who:

  • Entrepreneurs
  • Marketing and Sales Managers
  • Human Resource Managers

Schedule

Lagos Stream 1:Aug 22, 2018

Lagos Stream 2:Aug 23, 2018

Duration

2 Days

Fee

100,000

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